About - Philosophy - Ethic

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About Us 1
The philosophy 2
Ethic 3

Hulka was founded in 1996 by Dr. Panin, a family pediatrician with the aim to develop products for people with sensitive, allergy prone and reactive skin. All of our products are characterized by special hypoallergic formulas, rich in Vitamin E, dermatologically and microbiologically tested in order to ensure the highest skin tolerability.

The philosophy of our company is to create innovative cosmetic products, which are safe, effective and are of the highest quality formulations as simple as possible, without fragrances, preservatives and tested for nickel and gluten.
For our various formulations, we use the best raw materials available on the market.

Each innovative formulation is protected by patents, for a total of 12 exclusive patents to date.
Hulka distributes its products throughout the Italian territories and has as its primary sales channel ,pharmacies and parapharmacies.

Our ongoing commitment and continued growth has allowed VEA products to spread through the European and the US markets.



The main objective at Hulka is to be able to fulfill our customers’ needs, by offering products made in full compliance with the National and European legal requirements, throughout the production chain, starting from the choice of the raw materials and packaging, to the market placement of our products, passing through a properly managed system of controls, analysis and monitoring.
It is extremely important at Hulka to formulate products designed for all age groups, from children, adults up to the elderly that are safe and effective for the application on sensitive, delicate, reactive and intolerant.
The experience and dedication to research are the basis for the development of all our new formulation.

The territories we cover

The VEA product lines are distributed all across Italy and are available in the pharmacy channel, parapharmacies, herbalist’s shops and at supermarket pharmacies.

In the event that a products sought is not immediately available at the point of sales, the pharmacist or the pharmacy is able to order it in and receive it, in a very short time, given that our distribution network has the same structure which is used by the pharmaceutical industry.

Vea products are distributed and available in the Italian territory, and also in the following territories:

France - Germany - Switerland - Spain - Malta - Romania

Tha brand name VEA was created and developed by notable experience gained over the years, relatively to the activity of Vitamin E being able to work on sensitive skin or physiologically compromised skin.

Our philosophy consists of providing our customers with innovative cosmetic products, safe, effective and high quality formulations as simple as possible, without fragrances, preservatives and tested for nickel and gluten.

The various formulations use the best raw materials on the market. Before being placed on the market all our products go through dermatological and effectiveness test which guarantees reliability and safety.

Why Nickel and Gluten tested

VEA products are designed for skin that is sensitive, allergic, or compromised physiological conditions. This is the reason why our products contain a few ingredients as possible, thus minimizing the possibility of inducing allergic reactions and intolerances.
Why Nickel Tested?
ACD (allergic contact dermatitis) is one of the most common causes of dermatitis in industrialized countries, amongst these; one of the most widespread is due to nickel, a metal particularly common in jewelry, detergent, cosmetics and coins.

The word «nickel tested» means monitoring for the presence of nickel in a product. In fact there are no cosmetics, or products which are totally nickel free, but only those with a very low concentration which are not able to trigger an allergic reaction. Concentration below which, according to scientific data, do not manifest into contact allergies due to nickel is equal to 0,0001% also referred to as1 ppm. This means that the concentration of 1 mg per kg of product is not enough to provoke symptoms following contact with the skin.

With this data Hulka S.r.l. monitors its products in order to ensure that the nickel content is always less than the threshold identified. With all the checks and continuous attention paid whilst selecting our raw materials, the way they are preserved and in every stage of processing has enabled us to develop products with a maximum content of nickel which is found to be 0.00001%, equal to 0.1 ppm , 10 times lower than the reported literature content limits.
Why Gluten Tested?
Celiac disease is a food intolerance which targets organs ofthe small intestine.

It is believed that the presence of gluten in cosmetics, detergents, or other products which may come into contact with skin or mucous membranes, as well as those of the mouth, do not carry any risk of celiac disease. It is still possible that in certain cases (young children or the elderly) or in particular products (lip balms, detergents etc.) ingestion of these products can occurs.

In order to guarantee a high safety level even in the presence of improper or accidental use of cosmetic products, all the VEA products are tested for gluten.

Particular care is taken to avoid contamination, especially throughout the production phase, thus ensuring a value much lower in gluten than the threshold limit identified in available scientific evidence, which is equal to 20 ppm. The entire VEA line guarantees contamination of 10 ppm, therefore 50% lower than the threshold limit identified.

Fragrance, colourant and preservative free

Fragrances, colourants and preservatives are commonly used mostly to render cosmetics more pleasant.

However, just their presences in cosmetics, can often lead to sensitivity and skin intolerance, which can subsequently result in the manifestation of an allergic reaction.

This is the reason why none of the VEA product line contains fragrances, preservatives or colourants.

Everyone of our formulations have been examined, placing maximum attention and care in researching the ingredients and developing the safest and the most pleasant application, whilst allowing preservation without the use of preservatives.

By choosing this methods VEA products provides maximum safety and maximum tolerance on all types of skin.

Vea Environment

""Increasing production with the lowest possible environmental impact", this is the challenge we have set ourselves to improve for the future.

In 2011, Hulka Srl Invested around one million Euros for self-production of clean energy both in logistics and in the Manufacturing plant by installing a modern photovoltaic system.

This has prevented the emission of approximately 100,000 kg of carbon dioxide, achieving more than 80 % of its energy needs from clean energy self- produced with zero environmental impact, in spite of this we have seen an increase of 20 % increase in productivity.

Vea Global Outreach Mission

Hulka srl play a fundamental role in promoting well being through substitutable living, social and cultural and the impact on the world and the humankind.
This is one of the reasons the VEA Brand actively supports Humanitarian missions in third world countries.


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